Tuesday, April 12, 2005

Micro-market

A quick juxtaposition: Jeff Jarvis of Buzzmachine with Scale doesn't scale, talking about how micro-marketers like EBay, who can connect buyers with sellers at a very small scale, are the future of everything; with Fiona Apple's saga , about a singer, a niche audience (certainly not including me, yeck)willing to pay for electronic download, and Sony. This kind of small potatoes is just not what Sony wants to do, so the album sits unreleased.

Two other remarks, just riffing: it is possible to have vast variety and still no choice-- see cable TV. Secondly, is science already distributed and aggregated into micromarkets? I'm doing my little thing, and corresponding with my colleagues all over, while the person at the next desk does hers....

No comments: