It's always funny to me how scientists get misrepresented out in the civilian world. Either we're Dr. Doom, or we're the professor from Gilligan's island. Most hilarious of all is that we're sort of exotic, neutrino-emmiting machines, with non-linear thought patterns and kung-fu action grip. Supporting my point, I've taken liberties with Fast Company and their attempt to dispel myths about creativity. (In the end, the article has some valid points. Check out Myth Number Two: that money is a creative motivator. But couldn't we just risk it??)
Eight years ago, Amabile took her research to a daring new level. Working with a team of PhDs, graduate students, and managers from various companies, she collected nearly 12,000 daily journal entries from 238 people working on creative projects in seven companies in the consumer products, high-tech, and chemical industries.
"The diary study was designed to look at creativity in the wild," she says.
Oh darn, I forgot to shave today.